How Diamonds Became the Engagement Ring Standard: A Journey Through History
Today, diamonds and engagement rings seem inseparable—but it wasn’t always that way. The now-iconic diamond ring has a long and fascinating history, with its popularity rooted in royal traditions, evolving jewellery styles, and clever 20th-century marketing. For lovers of antique and vintage rings, tracing the diamond’s rise offers insight into both cultural shifts and timeless trends.
Early Origins: Royalty and Aristocracy
The first documented diamond engagement ring dates back to 1477, when Archduke Maximilian of Austria gave Mary of Burgundy a ring set with thin diamond slices arranged in an “M.” This royal precedent influenced European aristocracy, though diamonds remained rare and reserved for the elite for centuries.
Georgian and Victorian Sentimentality
During the Georgian (1714–1837) and Victorian (1837–1901) periods, diamonds began appearing more frequently in romantic jewellery. Rings from these eras often featured rose-cut or old mine-cut diamonds, set alongside coloured gemstones and sentimental motifs like hearts, flowers, and snakes. However, diamonds were still just one of many options, and engagement rings often included pearls, sapphires, or garnets.
The Edwardian and Art Deco Diamond Boom
By the Edwardian era (1901–1915), improved diamond-cutting techniques and increased supply from South African mines made diamonds more accessible. Platinum settings, delicate filigree, and old European cut diamonds defined the refined elegance of Edwardian engagement rings.
In the Art Deco period (1920–1935), bold geometry and symmetry ruled. Diamonds were often set in square or rectangular settings with accent stones like sapphires or onyx, and many vintage rings from this era remain popular today for their distinctive character.
The 20th-Century Marketing Revolution
In 1947, the De Beers campaign coined the now-famous phrase, “A Diamond is Forever.” This marked a turning point in the public perception of diamonds, positioning them as the ultimate symbol of love, commitment, and durability. The result was a dramatic surge in diamond engagement ring sales and the cementing of diamonds as the standard choice for proposals.
Why Antique and Vintage Diamond Rings Endure
Despite modern trends, many buyers are drawn to the unique charm of antique and vintage rings. These pieces offer craftsmanship, ethical appeal, and individuality that modern mass-produced rings often lack. Whether it’s a rose-cut diamond in a Georgian setting or a bold Art Deco statement ring, antique diamonds carry both history and enduring beauty.
Explore our curated collection of antique and vintage diamond rings to find a piece that captures timeless romance and historical elegance.